Which innovative brand strategy did JetBlue pioneer in the early 2000s that revolutionized the in-flight experience and became a key differentiator for the airline?

JetBlue Airways has been a disruptive force in the airline industry since its founding in 1998. Its unique approach to brand strategy and customer experience has helped it carve out a distinctive position in a highly competitive market. This trivia question tests your knowledge about one of JetBlue's most significant brand strategy decisions that helped differentiate it from other airlines and build customer loyalty in its early years.

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First airline to offer free live TV at every seat
First airline to implement a no-overbooking policy
First airline to introduce all-organic in-flight meal options
First airline to implement a carbon-neutral flight program