Which retail brand's marketing campaign resulted in their product name becoming a generic verb in many dictionaries, exemplifying the linguistic phenomenon of 'genericization'?

In the competitive world of retail, language is a powerful tool for brand differentiation. Slogans and catchphrases become part of our cultural lexicon, sometimes introducing new terms or changing how we use existing ones. This poll tests your knowledge about how certain retail brands have influenced language through their marketing campaigns, contributing to linguistic evolution while building their customer base and brand recognition.

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Google ("to google" meaning to search for information online)
Nike ("to nike" meaning to overcome a challenge)
Starbucks ("to starbuck" meaning to customize a beverage)
Amazon ("to amazon" meaning to purchase something online)