Which U.S. presidential campaign famously rebranded itself mid-race in 2008, pivoting from traditional patriotic imagery to the now-iconic 'O' logo and 'Hope' poster that revolutionized political merchandise?

Political campaigns are sophisticated marketing operations that rely heavily on branding strategies to connect with voters. From campaign logos and color schemes to messaging and merchandise, political branding has evolved into a critical component of election strategy. This trivia question tests your knowledge about a significant political branding transformation that changed the course of a presidential campaign.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Barack Obama's campaign (designed by Shepard Fairey and Sol Sender)
John McCain's campaign (designed by Michael Bierut)
Hillary Clinton's campaign (designed by Paula Scher)
Ron Paul's campaign (designed by Aaron Draplin)