Which Broadway production was the first to use a viral TikTok marketing campaign that increased ticket sales by over 60% when performers created a choreography challenge that gained over 2 billion views?

The performing arts world has seen some groundbreaking marketing campaigns that transformed how theaters and production companies connect with audiences. From innovative social media strategies to viral commercials that filled seats, marketing has played a crucial role in bringing performing arts to wider audiences. Test your knowledge of these landmark promotional moments that changed how performing arts productions are advertised and sold to the public.

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Six: The Musical
Hamilton
Hadestown
Moulin Rouge!