Which sports brand was the first to introduce a tiered loyalty program that rewarded customers with exclusive athlete meet-and-greets, setting an industry standard in 2013?

Brand loyalty in sports is a fascinating phenomenon where fans remain dedicated to specific equipment manufacturers and apparel brands despite market fluctuations. One particular sports brand set an industry record for customer retention that changed how sports marketing teams approach loyalty programs. Test your knowledge about this significant milestone in sports retail history!

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Nike with their 'Inner Circle' program
Adidas with their 'Three Stripe Society'
Under Armour with their 'UA Elite' program
Puma with their 'Fast Track' rewards