Which major pharmaceutical company pioneered the 'Netflix model' for hepatitis C medications, offering states unlimited access to treatments for a fixed subscription fee?

The healthcare industry has been experimenting with various pricing models to make treatments more accessible and affordable. One innovative approach that has gained traction in recent years is subscription-based medication pricing. This model offers patients predictable costs for their treatments, often resulting in significant savings compared to traditional pricing methods. Test your knowledge about this growing trend in pharmaceutical pricing strategy!

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Gilead Sciences
Pfizer
Novartis
Johnson & Johnson