Which celebrity's partnership with Puma in 2014 is credited with revitalizing the brand, transforming it from a struggling athletic company to a fashion-forward powerhouse with a 40% sales increase within a year?

Some dying brands have been dramatically revitalized through strategic celebrity partnerships. These collaborations often involve a famous personality who embodies the brand's desired image, helping to reconnect with existing customers while attracting new demographics. This poll tests your knowledge about one of the most successful celebrity-driven brand revivals in recent retail history that completely transformed a struggling legacy brand's fortunes.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Rihanna, who became Creative Director and launched the Fenty x Puma line
Kanye West, who designed the Yeezy Puma collection
Beyoncé, who created the Ivy Park Puma collaboration
The Weeknd, who launched the XO Puma collection