Which famous linguistics professor coined the term 'sonority branding' to describe how certain sound patterns in brand slogans create psychological attachment, and demonstrated it with a revolutionary slogan in 2008?

In the world of language and linguistics, brand slogans represent some of the most influential and carefully crafted linguistic constructs in modern society. These phrases are designed by expert linguists and marketers to trigger specific psychological responses, establish brand identity, and create memorable linguistic patterns. This trivia challenge tests your knowledge of how linguistics principles are applied in famous brand communications that transformed language patterns in their respective markets.

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Dr. Elizabeth Thornton with McDonald's 'I'm Lovin' It' campaign
Dr. Noam Chomsky with Apple's 'Think Different' campaign
Dr. Margaret Holloway with the 'Just Do It' Nike campaign
Dr. Robert Cialdini with Obama's 'Yes We Can' campaign