Which innovative digital marketing strategy helped the Broadway musical 'Hamilton' achieve record-breaking ticket sales and unprecedented audience engagement?

The performing arts industry has been revolutionized by digital transformation, especially in how theatrical productions market themselves and engage with audiences. Broadway shows and major performing arts venues have adopted sophisticated retail strategies to sell tickets, merchandise, and create immersive experiences. Test your knowledge about how the performing arts sector has embraced digital marketing and retail innovation!

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A daily digital lottery system offering $10 tickets through a mobile app, combined with #Ham4Ham free mini-performances shared on social media
Virtual reality pre-show experiences allowing ticket buyers to 'meet' cast members before attending performances
AI-powered dynamic ticket pricing that adjusted costs hourly based on social media sentiment analysis
Personalized merchandise kiosks in theaters that used facial recognition to recommend products based on viewer emotions during shows