Which retail innovation was first introduced by 'The Phantom of the Opera' on Broadway in the 1980s that revolutionized performing arts merchandising?

The performing arts industry has embraced innovative retail strategies to boost merchandise sales and create memorable audience experiences. From Broadway shows to symphony orchestras, performing arts organizations are finding creative ways to connect merchandise to performances. Test your knowledge about a groundbreaking retail innovation that changed how theaters sell merchandise to patrons!

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Pop-up shops that transformed theater lobbies into themed retail environments matching the production's aesthetic
RFID-enabled playbills that allowed audience members to scan and purchase costumes worn by their favorite performers
Digital kiosks where patrons could create custom souvenirs featuring their photos inserted into famous scenes
Subscription boxes containing exclusive merchandise shipped to ticket holders before each performance