Which 1970s film franchise pioneered the concept of 'empty box' pre-sales for action figures, leading to a revolution in movie merchandise?

Movie merchandise has transformed how films generate revenue, with some franchises making more from products than box office sales. This poll tests your knowledge about a groundbreaking product packaging innovation that changed how movie merchandise is marketed and sold, creating a cultural phenomenon that continues to influence retail strategy decades later.

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Star Wars (1977)
Jaws (1975)
Superman (1978)
Close Encounters of the Third Kind (1977)