In 2022, what unprecedented move did Patagonia's founder Yvon Chouinard make regarding the ownership of his billion-dollar outdoor apparel company?

The natural products industry has seen remarkable innovations in brand identity and corporate responsibility. One company stands out for its bold environmental stance and unconventional business decisions that have redefined what a nature-focused retail brand can be. Test your knowledge about this pioneering outdoor apparel company that has made waves far beyond its products.

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He transferred ownership to a trust and nonprofit organization dedicated to fighting climate change, with all profits not reinvested going to environmental causes
He sold the company to REI to create the world's largest nature-focused retail conglomerate
He divided ownership equally among all 3,000+ Patagonia employees worldwide
He converted the company into a subscription-only model to reduce overconsumption of outdoor gear