Which country first launched the innovative 'Carbon-Negative, Happiness-Positive' tourism campaign that guarantees its visitors' stays are carbon offset by the country's extensive forest coverage?

Sustainability has become a key focus in tourism marketing strategies worldwide. Destination marketing organizations and travel companies are increasingly highlighting their eco-friendly practices and conservation efforts to appeal to environmentally conscious travelers. This trivia tests your knowledge of pioneering sustainable tourism marketing campaigns that have successfully balanced promotion with environmental preservation.

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Bhutan
Costa Rica
New Zealand
Iceland