Which ticketing innovation, first introduced for Broadway shows in the 1990s, allowed theaters to sell unsold seats at deeply discounted prices on the day of performance?

The performing arts industry has seen numerous innovations in product development and marketing strategies over the years. One particular advancement revolutionized how audiences purchase and access tickets to Broadway shows and other live performances. This trivia question explores a pivotal product innovation that changed the performing arts ticketing landscape forever, making shows more accessible while transforming the business model of theaters worldwide.

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TKTS Booth system
Telecharge advance booking platform
Ticketmaster's dynamic pricing algorithm
StubHub's peer-to-peer resale marketplace