Which retail innovation, launched in 1995, is widely credited as the first major customer loyalty program to use sophisticated data analytics for personalized marketing?

Throughout history, retailers have sought to understand their customers better. The evolution of customer analytics has transformed how businesses make decisions and engage with consumers. This trivia question explores a pivotal moment in retail history that changed how businesses understand customer demographics and purchasing patterns. Test your knowledge about this retail analytics milestone that shaped modern commerce!

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• Tesco Clubcard
• Walmart's Retail Link
• Amazon's Recommendation Engine
• Sears Catalog Customer Tracking

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