Which product holds the Guinness World Record for the shortest time on the market before being discontinued (just 23 days), after the company lost approximately $100 million on the failed launch?

Some product launches go down in history for all the wrong reasons! This trivia question tests your knowledge about one of the most infamous product failures that actually set a world record in how quickly it was pulled from the market. These spectacular marketing disasters offer valuable lessons about consumer research, brand strategy, and the dangers of rushing products to market.

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Colgate Kitchen Entrees (frozen food by the toothpaste company)
New Coke (1985 reformulation of Coca-Cola)
TouchPad by HP (tablet computer)
Google Glass (consumer version)