Which innovative product launch strategy did NASA implement that significantly increased public engagement with the James Webb Space Telescope before its deployment?

The James Webb Space Telescope (JWST) represents one of astronomy's most significant product launches in decades. This $10 billion scientific instrument faced numerous delays, redesigns, and marketing challenges before its successful deployment. Test your knowledge about how NASA and its partners approached this monumental product launch that revolutionized our view of the cosmos.

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The 'Webb Witness' program that allowed public names to be digitally included on a microchip aboard the telescope
A limited edition series of JWST-themed smartphones developed in partnership with Apple
The establishment of 50 public viewing centers worldwide where people could operate telescope controls for 5 minutes each
A subscription service offering early access to JWST images before public release