Which retail innovation strategy led to a 35% increase in Broadway ticket sales to first-time theatergoers between 2017-2019?

The performing arts industry, particularly Broadway theaters, has undergone significant transformation in its retail and marketing strategies over the past decade. As traditional ticketing models evolved to meet changing consumer demands, innovative omnichannel approaches emerged to connect audiences with performances. This trivia question explores one of the most successful retail innovation strategies that revolutionized Broadway ticket sales and accessibility.

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Dynamic pricing algorithms that adjusted ticket costs based on real-time demand
Digital lottery systems offering limited $10-$40 tickets through mobile apps
Subscription-based membership programs with unlimited monthly show access
AR preview experiences in Times Square ticket kiosks