Which publisher first introduced the modern 'mass-market paperback' format in the 1930s, making books significantly more affordable and accessible to everyday readers?

The publishing industry has created some of the most recognizable and enduring brands in consumer culture. From iconic cover designs to marketing campaigns that transformed how books reach readers, literary branding has evolved significantly over centuries. Test your knowledge about the intersection of literature and branding with this challenging question about a pioneering publishing innovation that revolutionized reading accessibility.

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Penguin Books (founded by Allen Lane)
Simon & Schuster (founded by Richard Simon and Max Schuster)
Random House (founded by Bennett Cerf and Donald Klopfer)
Faber and Faber (founded by Geoffrey Faber)