Which innovative digital marketing strategy did NASA use during the James Webb Space Telescope launch that generated over 100 million engagements?

The James Webb Space Telescope (JWST) represented one of astronomy's most significant product launches in recent history. NASA and its partners employed sophisticated marketing strategies to generate public interest and support for this $10 billion project. This poll tests your knowledge about the innovative product marketing approaches used during the JWST launch campaign that helped transform a scientific instrument into a cultural phenomenon and public interest success story.

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Real-time deployment animation videos with expert commentary that allowed viewers to watch critical moments unfold
A series of NFTs featuring telescope imagery that could be purchased to fund future missions
An augmented reality app that let users virtually construct their own space telescope
A Netflix documentary series released simultaneously with the launch