Which sports marketing campaign is credited with transforming athlete endorsements and creating the modern signature shoe business model?

Test your knowledge of innovative sports marketing campaigns that revolutionized how brands connect with athletes and fans. These campaigns didn't just promote products—they created cultural moments that transcended sports and entered the mainstream consciousness. Do you know which groundbreaking campaign truly changed the game?

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Nike's 'Air Jordan' campaign with Michael Jordan (1984)
Gatorade's 'Be Like Mike' campaign (1992)
Reebok's 'Dan and Dave' Olympic campaign (1992)
Under Armour's 'Rule Yourself' campaign with Michael Phelps (2016)