Which gaming platform pioneered the 'Direct-to-Avatar' retail strategy that allows brands to sell virtual products directly to players' in-game characters, generating over $1 billion in annual revenue?

The gaming industry has revolutionized retail strategies through virtual worlds and in-game economies. From exclusive digital storefronts to limited edition virtual merchandise, gaming companies have created innovative retail experiences that blend physical and digital commerce. Test your knowledge about how major gaming platforms have transformed traditional retail concepts into immersive shopping experiences that drive both engagement and revenue.

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Roblox
Fortnite
Minecraft
World of Warcraft