Which sports retailer pioneered the use of 'Connected Fitness' data analytics by acquiring mobile fitness apps to gather unprecedented consumer workout data for product development?

In today's competitive sports retail landscape, data analytics has transformed how brands understand athletes and casual consumers alike. Major sporting goods retailers now leverage sophisticated analytics to personalize offerings, optimize inventory, and predict trends. This poll tests your knowledge about a groundbreaking data analytics implementation that changed the sports retail industry and created a significant competitive advantage for one major brand.

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Under Armour (acquiring MapMyFitness, MyFitnessPal, and Endomondo)
Nike (acquiring Strava, Runkeeper, and FitStar)
Adidas (acquiring Runtastic, TrainingPeaks, and Fitbit)
New Balance (acquiring Strava, RunKeeper, and MyFitnessPal)