Which groundbreaking marketing strategy helped the musical 'Hamilton' achieve unprecedented ticket demand before its Broadway debut?

Broadway and theatrical productions have evolved sophisticated marketing strategies to fill seats and create buzz. From digital transformations to innovative audience engagement techniques, the performing arts industry has had to adapt to changing consumer behaviors and technological advancements. Test your knowledge of how theatrical productions market themselves in today's competitive entertainment landscape!

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Releasing the complete soundtrack album before opening night
Offering a virtual reality preview experience of the show
Implementing a lottery-only ticketing system for all performances
Creating an exclusive streaming service for behind-the-scenes content