Which marketing innovation by Johannes Gutenberg in the 1450s revolutionized the spread of religious texts and is considered one of the most significant events in religious publishing history?

Throughout history, religious texts have employed various marketing and distribution strategies to reach believers. From ancient scrolls to modern digital platforms, the dissemination of spiritual wisdom has evolved alongside communication technologies. This poll tests your knowledge about a famous historical marketing innovation that dramatically changed how religious texts reached the masses and transformed spiritual practice worldwide.

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The movable type printing press, which made the Bible widely available to the general public for the first time
The illuminated manuscript technique, which added colorful illustrations to make religious texts more appealing to illiterate populations
The subscription-based monastic distribution system, where monasteries delivered hand-copied texts to paying households monthly
The public reading pavilions, where professional readers would perform religious texts in town squares for a small fee