Which major sports brand launched the first retail innovation lab that allows customers to create fully customized footwear using in-store 3D printing technology?

The sports retail landscape has dramatically evolved with technological advancements. Major athletic brands are continuously experimenting with cutting-edge innovations to enhance customer experience both in-store and online. This trivia question explores how top sports retailers are using innovation labs to revolutionize the shopping experience and stay ahead of consumer expectations. Test your knowledge about the intersection of sports retail and technology!

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Nike with its 'Nike Innovation Lab' in New York
Adidas with its 'Speedfactory Lab Store' in Atlanta
Under Armour with its 'UA Lighthouse' in Baltimore
Puma with its 'Fit Intelligence Lab' in Boston