Which music artist pioneered the 'visual album' merchandise strategy, releasing a surprise album alongside a full-length film and exclusive product line that generated over $7 million in merchandise sales in its first weekend?

The music merchandise industry has transformed dramatically in recent years, with artists finding innovative ways to connect with fans beyond traditional concert t-shirts. From pop-up experiences to limited edition drops, artist merchandise has become a crucial revenue stream and brand extension strategy. Test your knowledge about how major artists have revolutionized their merchandise approaches and created new retail paradigms in the process.

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• Beyoncé with 'Lemonade'
• Taylor Swift with 'Folklore'
• Drake with 'Views'
• The Weeknd with 'After Hours'

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