Which brand mascot was estimated to have increased its company's brand value by over $4 billion since its introduction in 1997?

Brand mascots have been powerful marketing tools for decades, creating instant recognition and emotional connections with consumers. These characters often become more famous than the products they represent, driving billions in sales and brand loyalty. Test your knowledge about some of the most financially impactful brand mascots in business history and discover how these fictional characters translated into real economic success.

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GEICO's Gecko
Kellogg's Tony the Tiger
M&M's Red and Yellow Characters
Aflac Duck