Which pricing strategy did Texas Instruments famously use to maintain its graphing calculator's high price point in educational markets despite minimal production cost changes over decades?

Mathematics and marketing might seem worlds apart, but top educational math product companies invest heavily in strategic branding and consumer psychology. Behind the calculators, educational software, and textbooks you use are sophisticated marketing strategies designed to position these tools as essential for academic success. Test your knowledge about how the math product industry influences consumer choices and builds brand loyalty through clever positioning and pricing strategies.

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