Which pharmaceutical product's advertising campaign was the first to achieve over $1 billion in sales within its first year after introducing direct-to-consumer TV ads in the late 1990s?

The pharmaceutical industry spends billions annually on advertising, with some campaigns making medical history by transforming public perception and patient awareness. These landmark advertising initiatives have changed how patients approach their healthcare decisions and how physicians prescribe treatments. Test your knowledge about one of the most influential pharmaceutical advertising campaigns that revolutionized the medical industry and patient behavior.

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Claritin (loratadine) for allergies by Schering-Plough
Prozac (fluoxetine) for depression by Eli Lilly
Lipitor (atorvastatin) for cholesterol by Pfizer
Viagra (sildenafil) for erectile dysfunction by Pfizer