Which famous CEO personally oversaw the creation of 'The Phantom of the Opera' iconic mask logo that helped transform it into a global brand beyond just a stage production?

The performing arts industry has seen remarkable marketing innovations and brand evolutions over the years. Major productions have transformed from simple stage shows to global entertainment empires with sophisticated branding strategies. Test your knowledge about how one of Broadway's most iconic productions developed its marketing identity and changed theatrical branding forever.

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• Cameron Mackintosh
• Andrew Lloyd Webber
• Michael Eisner
• James M. Nederlander

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