Which company introduced the first modern customer loyalty program in 1981 that used a magnetic stripe card to track purchases and offer rewards, revolutionizing how retailers built customer relationships?

Before digital rewards and smartphone apps, customer loyalty programs had humble beginnings that transformed retail marketing forever. Test your knowledge about the history of these programs that changed how businesses retain customers and gather consumer data. This question explores the origins of one of retail's most influential innovations that continues to shape shopping experiences worldwide.

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