Which company launched the first modern frequent flyer program in 1981, revolutionizing loyalty marketing and inspiring countless retail loyalty programs?

Loyalty programs have become a cornerstone of retail strategy, but how much do you know about their origins and evolution? This trivia question tests your knowledge about a pivotal moment in loyalty marketing history that changed how businesses approach customer retention. Understanding the roots of today's sophisticated loyalty ecosystems can provide valuable insights into consumer behavior and relationship marketing strategies.

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American Airlines (AAdvantage)
Sperry & Hutchinson (S&H Green Stamps)
Marriott Hotels (Marriott Rewards)
American Express (Membership Rewards)