Which 1985 product launch disaster is often taught in business schools as the quintessential example of a company misunderstanding its market and changing a successful formula?

Throughout history, some product launches have been so catastrophic they changed how entire industries approach testing, marketing, and consumer safety. These failures often led to new regulations, corporate policies, and served as cautionary tales for business schools worldwide. Test your knowledge of these influential product disasters that shaped modern business practices.

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New Coke
Apple Newton
Ford Edsel
Sony Betamax