Which breakfast cereal saw a 185% sales increase after its prominent placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial'?

Product placement has become one of the most influential marketing strategies in pop culture, seamlessly integrating brands into our favorite movies, TV shows, and music videos. Some placements have become so iconic that they've dramatically boosted sales and entered cultural legend. Test your knowledge about one of the most famous product placement success stories in entertainment history!

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