Which major sporting goods retailer first introduced the 'endless aisle' omnichannel strategy that allowed in-store customers to order out-of-stock items for home delivery or store pickup?

The sporting goods industry has undergone massive transformation in recent years, with retailers adopting innovative strategies to stay competitive. From digital integration to experiential shopping, brands have had to evolve their approaches to meet changing consumer demands and shopping behaviors. Test your knowledge about a groundbreaking omnichannel strategy that revolutionized how we shop for sporting equipment!

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Nike (with their Nike App at Retail)
Dick's Sporting Goods
Decathlon
Under Armour