Which company successfully used Norse mythology for its brand positioning, naming its products after gods, heroes, and locations from the Norse sagas?

In the competitive world of retail, some brands have turned to mythology for inspiration, particularly Norse legends. This has created unique brand identities and customer experiences that stand out in the marketplace. Test your knowledge about how one particular company leveraged Norse mythology for its brand positioning strategy and created a retail phenomenon that changed an entire industry segment.

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IKEA - with product lines named after Thor, Odin, Valhalla, and other Norse elements
H&M - with their Ragnarök collection featuring Loki-inspired designs
Volvo - with vehicle models named after the Nine Realms of Norse cosmology
Nokia - with phone series named after legendary Norse weapons like Mjölnir and Gungnir