Which celebrity pioneered the 'see-now-buy-now' omnichannel retail model with their fashion brand in 2016, allowing customers to purchase runway items immediately online and in select stores?

Beyond their public personas, many celebrities have ventured into the retail world, creating successful omnichannel businesses. These stars have leveraged their fame to build retail empires that seamlessly blend physical stores, e-commerce platforms, and social media presence. Test your knowledge about these famous entrepreneurs who have disrupted traditional retail with innovative omnichannel strategies!

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Rihanna with Fenty
Tommy Hilfiger with Tommy x Gigi
Kanye West with Yeezy
Victoria Beckham with her eponymous brand