Which company spent approximately $1.8 billion on a logo redesign and rebranding campaign in 2008, only to revert to a modified version of their original logo just six weeks later?

In the world of corporate branding, logo redesigns can be risky, expensive ventures that either revitalize a company's image or become costly mistakes. Some of the most successful companies have spent millions on rebranding efforts, believing that visual identity directly impacts consumer perception and market position. This trivia question explores one of the most expensive logo redesigns in business history, highlighting the significant financial investments companies make in their visual brand identities.

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Pepsi
Tropicana
Gap
Mastercard