Which major publishing house completely redesigned its visual identity in 2016 with a 'brand spine' concept that unified its diverse imprints while still allowing for individual book design creativity?

The world of publishing has seen dramatic transformations in how books are marketed and sold. From traditional bookstores to innovative digital platforms, publishers have had to reinvent their brand strategies to capture modern readers' attention. This trivia question explores a pivotal moment when a major publishing house revolutionized its approach to visual storytelling and brand identity in the digital age. Test your knowledge of how literature's business side has evolved in recent years!

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Penguin Random House
HarperCollins Publishers
Simon & Schuster
Macmillan Publishers