Which sports company famously used the 'price skimming' strategy in the 1980s, initially pricing their flagship basketball shoes significantly higher than competitors to create a premium brand perception?

In the competitive world of sports retail, pricing strategies can make or break a brand. One iconic company revolutionized the industry with a bold approach that seemed counterintuitive at the time but ultimately changed how premium sports products are marketed worldwide. Test your knowledge of sports business history with this trivia question about a famous pricing strategy that transformed a struggling company into a global powerhouse.

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Nike with Air Jordan
Adidas with Superstar
Reebok with Pump
Converse with Chuck Taylor All-Stars