Which film franchise holds the record for the most lucrative brand collaboration deal in movie history, with a partnership valued at over $100 million?

Product placements and brand collaborations have become a lucrative aspect of the film industry, with some partnerships becoming iconic in pop culture. These collaborations can generate millions in revenue while offering unique marketing opportunities for brands. From tech gadgets in spy thrillers to fashion statements in romantic comedies, these strategic partnerships have evolved from simple product placement to sophisticated integrated marketing campaigns. Test your knowledge about one of the most financially successful brand collaborations in cinema history!

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James Bond with Heineken ($45M) and Omega ($50M) for multiple films including 'Skyfall'
Marvel Cinematic Universe with Audi for the Iron Man and Avengers films
Transformers franchise with General Motors for featuring their vehicles
Mission Impossible series with Apple for featuring their products throughout the franchise