Which innovative advertising technique did NASA use to build public engagement for the James Webb Space Telescope before its launch?

NASA's James Webb Space Telescope (JWST) wasn't just a scientific achievement—it was also a marketing triumph. The telescope's launch in 2021 required extensive public engagement to justify its $10 billion cost. NASA's promotional strategy combined scientific education with public excitement, using digital platforms, merchandise, and partnerships to build anticipation for the revolutionary infrared observatory. Test your knowledge about this remarkable science marketing campaign!

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An interactive 'Where's Webb?' tracker that allowed the public to follow the telescope's journey to its orbit
A reality TV competition show where contestants designed potential targets for the telescope to observe
Celebrity endorsements from the cast of 'Star Trek: Discovery' as official JWST ambassadors
Limited edition JWST-themed breakfast cereals with holographic telescope images on the boxes