Which product launch strategy did Taylor Swift use for her 2022 'Midnights' album that resulted in breaking Spotify's record for most-streamed album in a single day?

Test your knowledge about famous product launches that created cultural phenomena in the entertainment and pop culture industry. These launches weren't just business events - they changed how we interact with entertainment products and became defining moments in pop culture history. Do you know which strategies led to record-breaking success?

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Releasing multiple 'variant' physical album versions with collectible components that fans needed to purchase separately
Partnering exclusively with Apple Music for a 3-month streaming exclusivity window before wider release
Launching a simultaneous global treasure hunt where fans unlocked album tracks by finding QR codes in major cities
Releasing the album only on vinyl for the first month to drive collector purchases before digital release