Which traditional Japanese product underwent a strategic rebranding in 2008 that maintained its cultural heritage while introducing sustainable packaging that increased its global market share by 40%?

Cultural traditions have always influenced product design and manufacturing, but in today's global marketplace, traditional craftsmanship faces unique challenges and opportunities. Many heritage brands have successfully maintained their cultural authenticity while adapting to modern retail demands. This trivia question explores how a famous cultural product navigated changing consumer preferences while preserving its traditional identity.

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Shiseido's Eudermine Revitalizing Essence (incorporating traditional Urushi lacquerware design elements)
Suntory Yamazaki Whisky (featuring handcrafted Washi paper labels)
MUJI's Hinoki Wood Bath Products (with minimalist Zen-inspired packaging)
Glico Pocky's Limited Edition Kimono Series (using traditional textile patterns)