What unique marketing strategy did 3M use in 1980 to successfully launch Post-it Notes after initial market failures?

The path from discovery to market success is often filled with unexpected twists! Some of the world's most ubiquitous products emerged from serendipitous moments. This trivia question explores how a failed experiment at 3M laboratories transformed into one of the most recognizable office supplies globally. Test your knowledge about this iconic product's journey from laboratory mistake to marketing triumph.

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They distributed free samples to the secretaries of Fortune 500 company executives, creating bottom-up demand
They launched an expensive celebrity-filled television campaign featuring office workers
They secured exclusive retail distribution rights with Staples, creating artificial scarcity
They rebranded the product as environmentally friendly, appealing to the growing eco-conscious market