Which retail innovation did Hamilton introduce in 2016 that revolutionized performing arts merchandise and has since been adopted by many other Broadway shows?

The performing arts industry has embraced numerous retail innovations to enhance audience experiences and boost revenue streams. From virtual merchandise booths to personalized souvenirs, theaters have transformed how audiences engage with productions beyond the stage. Test your knowledge of a groundbreaking retail innovation that changed how Broadway productions connect with fans and generate additional revenue.

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Digital stage door app allowing fans to purchase personalized video messages from cast members
#Ham4Ham lottery merchandise bundle, offering exclusive items only to lottery ticket winners
The Ham Shop, Broadway's first full-service mobile merchandise store with location-based push notifications
Subscription-based costume replica service with quarterly deliveries of miniature production costumes