Which natural products company was the first to launch commercially viable shampoo bars without plastic packaging, helping to prevent millions of plastic bottles from entering oceans annually?

Sustainability has become a critical focus for retail brands, especially those connected to the natural world. As consumers become more environmentally conscious, companies have been racing to innovate their packaging solutions to reduce plastic waste and environmental impact. This trivia question tests your knowledge about a groundbreaking sustainable packaging initiative that changed the industry. Can you identify which brand pioneered this significant shift in retail sustainability practices?

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Lush Cosmetics
The Body Shop
Aveda
Burt's Bees