Which innovative marketing strategy helped Celestron revolutionize the telescope market with their Schmidt-Cassegrain design in the 1970s?

The astronomy industry has seen remarkable product innovations that transformed how we observe and understand the cosmos. Behind many of these breakthroughs are clever marketing strategies that helped revolutionary astronomical tools reach both professional and amateur stargazers. Test your knowledge about a significant marketing pivot that changed the trajectory of a now-famous astronomy product!

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Creating the "Celestron 8" as an accessible price point that became the standard for amateur astronomy, establishing the first true consumer telescope brand
Partnering exclusively with NASA to position their telescopes as the only ones used by space agencies, creating artificial scarcity
Introducing a subscription-based model where users received monthly lens upgrades and star charts, pioneering astronomy-as-a-service
Launching the first telescope infomercial campaign featuring celebrity astronomers demonstrating real-time planet viewing