Which celebrity was the first to create an interactive 'try-before-you-buy' virtual reality experience for their retail brand that led to a 40% increase in customer engagement?

In the world of retail, celebrities have increasingly become powerful forces for brand innovation and customer experience transformation. Some famous figures have gone beyond traditional endorsements to fundamentally reshape how brands connect with consumers. This trivia tests your knowledge about which celebrity pioneer made a groundbreaking impact on retail innovation that changed industry standards.

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• Rihanna with Fenty Beauty's Virtual Shade Matcher
• Kylie Jenner with Kylie Cosmetics' AR Makeup Studio
• Kanye West with Yeezy's 3D Footwear Configurator
• Jessica Alba with Honest Company's Virtual Baby Room Designer

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